Our fully-managed approach takes the hassle out of developing fully-optimized food and recipe content, photography, and video.
01.
Ideation & Strategy
Don't know what to write about?
We are here to work with you to understand the unique needs of your brand. We do all of the research, including topics, keyword research, competitors, content structure, and focus.
02.
Recipe Development
Don’t have time, equipment, or know-how?
We do all the recipe testing and development. We research, shop, cook, taste test, and make sure that the recipe is repeatable for quality-assurance.
03.
Video & Photography
Lack creativity, tools, or time?
We create this visual content for you. This includes creative staging and styling to meet brand aesthetic and guidelines, shooting in multiple formats (video and stills), process photography, ingredient shots. Deliverables include video and photo content formatted for social media aspect ratios.
04.
Content Creation
Not a writer, don’t have a content team?
We’re here to help, and provide examples of web copy and article outlines for several industries, for you to use at concept phase.
For Brands
1. Ideation & Strategy
Understanding the brand's needs
Who are the target audiences, products, or services to be amplified or promoted?
Brand guidelines, creative guidelines, content guidelines
Topic ideation
Recipe types, format, interest, and demand
SEO
Content structure, topical focus, keyword research
Competitors
Assessment and analysis of competition
2. Recipe Development
Our team of recipe content creators will brainstorm and shop for the best ingredients (including your own!), cook and recipe test until there is a perfectly delicious and repeatable end product that your readers and customers will come back to again and again.
3. Video & Photography
All Recipes Are Delivered With
Full Recipe Video
Process photography, including ingredient shots
Styled to your brand aesthetic and product
Can include brand product photography in a natural setting.
Competitors
Formatted for all social media platforms to amplify and repurpose the content in your marketing verticals.
4. Content Creation
Content is delivered and ready for publishing. Our writers develop unique content for each recipe. Content includes everything from step-by-step instructions, Q&A, recipe card, internal links, optimized headings, schema markup, and internal linking. All you have to do is copy/paste (or as we like to say, copy/pasta)!
Our Team
Abbey Rodriguez
Abbey is the founder of Tastemaker Conference, and The Butter Half, a food blog that combines gluten-free recipes, herbal cooking, and holistic nutrition and wellness education for the whole family. Abbey has worked with hundreds of brands and organizations, providing recipe development, food photography, and influencer marketing consulting. Abbey is also a Cookbook Author, Content Creator, Consultant, and Sociology MA.
Arsen Rabinovich
Arsen is a Digital Marketer, an SEO International Speaker, a two-time Interactive Marketing Award, and Search Engine Land Award Winner. He is also the founder of TopHatRank, a 14-year-old digital marketing agency that specializes in SEO. Recognized as a thought leader and an educator in the SEO space, his years of work with online publishers have uniquely positioned him and his team to guide and coach brands of all sizes.
We are here to build high-performing and dynamic content for you, and can help your brand achieve your goals
Sound like an incredible opportunity for your brand?